Professional

The following is collection of works that I was involved in during my professional career.


Microsoft Feeds
Client: Microsoft

Roles: Lead Interaction Designer, Lead Information Architect
Tools: Wireframes, Flow Diagrams, Interaction Models

An interactive tool designed as a social aggregator in conjunction with the launch of Windows 7. Feeds pulled in any Tweets, videos, blog entries and text messages that were tagged with a particular meta data. The project received great praise from high level departments in the company and was integrated into later websites.

Proactiv Kit Customizer
Client: Guthy Renker

Roles: Lead Interaction Designer, Lead Information Architect
Tools: Wireframes, Flow Diagrams, Interaction Models

The Proactiv Kit Customizer enabled users to approach their purchasing process in a whole new way. This enabled users to browse the entire Proactiv catalog and customize a kit to their personal needs. This highly interactive tool included shipping customization, a personal analysis quiz and support for users to educate themselves on what is the best kit for their needs.

Palm Support Site
Client: Palm

Roles: Lead Interaction Designer, Lead Information Architect
Tools: Wireframes, Flow Diagrams, Interaction Models

A complete redesign of Palm website I was responsible for the support section of the site, as well as a contributing designer for the other components. With a support section that was over a decade old and home to thousands of pieces of content, intensive research and client involvement were required. Priorities were on simplifying the process of finding a users device and all support content related to it. This focus lead to the interactive product selection tool. The results were greatly received.

Windows 7 Meetup
Client: Microsoft

Roles: Lead Interaction Designer, Lead Information Architect
Tools: Wireframes, Flow Diagrams, Interaction Models

Part of the greater official Windows 7 webpage, the Windows 7 Meetup pages were created to encourage users to form their own social gatherings around the launch of Windows 7.

Army of Two
Client: Electronic Arts

Roles: Lead Interaction Designer, Lead Information Architect
Tools: Wireframes, Flow Diagrams

A website for the launch of the Army of 2 console game. Design included building an interactive quiz which showcased one of the game's primary features: the aggro meter.

Jenny Craig.com
Client: Jenny Craig

Roles: Interaction Designer, Information Architect
Tools: Wireframes, Flow Diagrams
Site

A large scale project which involved a redesign of the previous Jenny Craig web presence. Upon entering the project, design of an entirely new tool called the MyStyle quiz was needed. The tool enabled users to go through a series of questions which automatically built a profile for their weight loss and personal goals.

NBA Live '08
Client: Electronic Arts

Roles: Interaction Designer, Information Architect
Tools: Wireframes, Flow Diagrams

NBA Live is a popular, long running franchise of EA Sports. The version of the site featured a contest where users were asked to design their own NBA Jerseys. To accomodate this contest the Jersey Creator tool was designed as a rich media interface that allowed users to customize a variety of aspects of their jersey including colour, shapes and team logos.

NCAA '08
Client: Electronic Arts

Roles: Lead Interaction Designer, Lead Information Architect
Tools: Wireframes, Flow Diagrams

The NCAA '08 website took a unique approach by presenting all of the content as though it were pinned up to a dorm room bulletin board. On top of a variety of media content and news, users were able to launch an interactive white board. The board included a small set of tools and objects for users to build and download a desktop background in the theme of their favourite team.

EA.com Account Registration
Client: Electronic Arts

Roles: Lead Interaction Designer, Lead Information Architect
Tools: Wireframes, Flow Diagrams, Usability Testing
Site

Electronic Arts was finishing a complete redesign of their user account system. This change affected each of their main portal sites EA.com, EAsports.com and EAsportsbig.com. This redesign required equivalent changes to their account registration process and user account interface. Part of design challenge to the new registration process was to accomodate for both new users and the migration of existing accounts.

Parents.com
Client: Meredith Interactive

Roles: Interaction Designer, Information Architect
Tools: Wireframes, Flow Diagrams
Site

Parents.com acts as the portal site for a variety of parenting magazines. A variety of interactive tools were designed to help parents with organization, planning and community involvement.

Starbucks Custom Card
Client: Starbucks

Roles: Interaction Designer
Tools: Wireframes
Site

Expanded on a web application that allows users to create custom Starbucks cards. Starbucks Cards are gift cards that can be loaded with currency and used at all Starbucks locations as currency.