Starbucks Roast I Love

Starbucks Roast I Love

Starbucks reintroduced their coffee line up as Dark, Medium, and (the new addition) Blonde. This campaign was launched in tandem with a North American wide tasting event that occurred in all of their stores. The site was designed to collect, curate and display user feedback on the roasts. On the social front, comments were tracked through Twitter and Facebook. This social activity was matched with a unique voting mechanism that was built to allow users to claim which roast they preferred. Thanks to the dynamic design of the page users could vote either on their mobile device (at the event) or computer (from home). The votes were tracked and displayed live and users who were logged into Facebook could see who of their friends voted, what others were voting for in their region and the male to female break down. After the tasting weekend over 34,000 votes were counted.

Role: Lead Interaction Designer